Head of Marketing

Job Description Job Title: Head of Marketing Department: Commercial Division Location: Indore (On-site) Experience: 7–10+ Years Company: Robro Systems Website: About Robro Systems Robro Systems is a fast-growing innovator in AI-powered automation and machine vision , specializing in web inspection for technical textiles . Our flagship product, the Kiara Web Inspection System (KWIS) , empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control. At Robro, we are driven by Vision, Intelligence, and Control. Role Overview The Head of Marketing will lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors. The candidate should have a strong background in B2B industrial marketing , excellent leadership skills, and the ability to align marketing with business and sales goals. Key Responsibilities Strategy & Leadership Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives. Build and lead a high-performing marketing team covering digital, brand, and field marketing functions. Brand & Positioning Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels. Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions. Demand Generation & Lead Nurturing Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility. Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals. Content & Communication Oversee creation of high-quality marketing content—case studies, whitepapers, videos, presentations, and press releases—tailored for industrial B2B audiences. Events & Partnerships Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners. Market Research & Competitive Insights Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities. Use insights to guide strategy and product messaging. Performance & Analytics Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic). Present data-driven insights and improvement plans to leadership. Cross-Functional Collaboration Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions. Budget & Vendor Management Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency. Requirements Requirements Must-Haves Bachelor’s degree in Marketing, Business Administration, or Engineering ; MBA preferred . 7–10+ years of experience in industrial B2B marketing , with at least 3 years in a senior or leadership role. Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors. Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems. Excellent communication, leadership, and presentation skills. Strategic mindset with strong analytical and execution capabilities. Ability to travel as needed for events, exhibitions, and customer visits. Preferred Experience working in a scale-up or fast-growing technology company . Demonstrated ability to build marketing infrastructure and teams from the ground up. Key Skills Marketing Strategy & Leadership Digital Marketing & Lead Generation Brand Building & Corporate Communication Content Marketing & PR Market Research & Competitive Analysis Campaign Analytics & ROI Measurement Cross-functional Collaboration CRM & Marketing Automation Tools Requirements Marketing tools, SEO, Brand building