Marketing Specialist
3 weeks ago
About Us:
Modern Requirements is a leader in requirements management solutions , offering the only tool natively embedded in Azure DevOps . Our platform helps organizations streamline their requirements process, improve collaboration, and drive project success with advanced AI-driven capabilities.
Copilot4DevOps is our cutting-edge AI-powered assistant designed to transform requirements management within Azure DevOps . By leveraging AI, automation, and industry best practices, we empower teams to work smarter, reduce risks, and accelerate delivery.
Join us as we revolutionize requirements management and DevOps with AI-powered innovation
About the Role:
We're looking for a Marketing Specialist to drive demand generation efforts and execute marketing campaigns that attract and nurture leads. You'll work closely with our Go-to-Market team to increase brand awareness, generate high-quality leads, and support key marketing initiatives.
This role is ideal for a data-driven marketer with experience in B2B SaaS, digital marketing, and marketing automation tools .
Key Responsibilities:
Campaign Execution – Assist in planning and executing multi-channel marketing campaigns across email, paid media, social media, and content distribution.
Lead Nurturing – Support lead generation and nurture programs , including segmentation strategies and automation workflows to move leads through the funnel.
Marketing Automation & CRM – Help manage and optimize HubSpot and CRM systems to track leads, analyze campaign performance, and improve engagement.
Event & Webinar Support – Assist in planning and promoting webinars, virtual events, and industry conferences to attract and engage prospects.
Content Promotion – Work with content and product marketing teams to distribute assets that drive traffic, conversions, and brand awareness .
Performance Tracking & Reporting – Monitor key marketing metrics , create performance reports, and provide insights for optimization.
Sales & Marketing Alignment – Collaborate with the sales team to ensure smooth lead handoff and track marketing-sourced opportunities.
What We're Looking For:
2-5 years of experience in digital marketing, demand generation, or related fields (preferably in B2B SaaS or technology).
Experience with marketing automation and CRM platforms like HubSpot, Marketo, Pardot, or Salesforce .
Strong analytical mindset with the ability to track, interpret, and optimize marketing data.
Hands-on experience in social media , email marketing, paid media, SEO, and content promotion .
Excellent communication and organizational skills with attention to detail.
A proactive, results-driven approach with a passion for learning and innovation.
Experience in the Microsoft 365, DevOps, or AI-driven SaaS space is a plus
Why Join Us?
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