Copywriter
2 months ago
Job Description
The role varies across organizations, but certain responsibilities of content strategists remain consistent. These include:
- Performing exhaustive research to gain in-depth knowledge of all customer personas- Performing extensive research and analysis on consumer thoughts and trends- Creating specifications and content appropriate for the brand's customer personas- Strategizing content pillars and sub pillars- Planning the editorial calendar and content proposition- Collaborating with content management teams, creative teams, and writers to implement the strategy- Overseeing writing style and tone for all content- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed- Developing editorial strategy, so content is consistent across all delivery platforms- Conducting periodic content audits- Tracking and calculating content ROI- Ensuring that content strategy meets business objectives- Strategizing and improving content delivery and promotion- Analyzing content marketing strategy to evaluate whether it's working or not.
Write to us with your resume at
Warm regards,
Whizz HR
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