Marketing Professional, BV&P Programme Planning and Operations

3 weeks ago

gurugram, India BT Group Full time

What you’ll be doing

1.Supports insights and operations initiatives that provide a strong foundation supporting BT Group's global marketing efforts.
2.Supports generation of marketing and user data insights, audience-based profiling and persona user behavior leveraging data sets and third-party data providers for proposition and experience journey development.
3.Supports in the implementation of methodologies resulting in a standardised approach to marketing analytics.
4.Tracks reporting dashboards to provide real-time, actionable insights into marketing programs and campaigns enabling empowered decision making and opportunity development.
5.Executes primary research (quantitative and/or qualitative) to support client engagements and thought leadership initiatives in collaboration with internal and external partners.
6.Monitors measurable KPIs and metrics for all marketing investments to provide visibility into the effectiveness, efficiency and attribution associated with marketing efforts, and enabling greater return on investment.
7.Supports marketing vendor management efforts, inclusive of vendor selection, approvals, and contract management, ensuring robust controls are in place in alignment with group policies.
8.Supports in the implementation of ways to improve working processes within marketing ops and insights.

The skills you’ll need

Agency ManagementMarketing StrategyVendor ManagementStakeholder ManagementContract ManagementCommercial AcumenMarket ResearchMarketing OperationsData AnalysisKPI/Metric MonitoringData ManagementDecision MakingData StorytellingProject/Programme ManagementGrowth MindsetBusiness AnalysisInclusive Leadership

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

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