Senior Developer

1 month ago

Any Location, India Skyleaf Consultant Full time

Responsibilities :

- Be a primary point of contact for the customers and together with a team provide excellence in service delivery, campaign planning, and executions.

- Collaborate with stakeholders to understand business requirements and translate them into Adobe Target implementation strategies.

- Design, develop, and implement A/B tests, multivariate tests, and personalization campaigns using Adobe Target.

- Configure and customize Adobe Target platform to meet specific business needs, including audience segmentation, targeting rules, and reporting.

- Work closely with UX/UI designers, developers, and analysts to ensure seamless integration of Adobe Target solutions with existing systems and platforms.

- Continuously monitor and analyze test results and user data to optimize campaign performance and drive conversion rate improvements.

- Stay current with industry trends and best practices in digital marketing, personalization, and optimization techniques.

- Provide technical guidance and support to junior team members as needed.

- Collaborate with cross-functional teams to troubleshoot issues and implement solutions in a timely manner.

Requirements :

- Bachelor's degree in computer science, Information Technology, or related field.

- Minimum of 5 years of experience in web development, with at least 3 years focused on Adobe Target.

- Strong proficiency in HTML, CSS, JavaScript, and other relevant web technologies.

- Extensive hands-on experience with Adobe Target, including setting up activities, creating audiences, and implementing personalized experiences.

- Solid understanding of digital analytics tools such as Adobe Analytics, Google Analytics, or similar.

- Experience with A/B testing, multivariate testing, and personalization strategies.

- Excellent analytical skills and the ability to interpret data to drive decision-making.

- Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

- Adobe Target certifications (e.g., Adobe Certified Expert) preferred.

- Experience with other Adobe Experience Cloud solutions (e.g., Adobe Analytics, Adobe Experience Manager) is a plus.

(ref:hirist.tech)

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