Deputy director

Location: Coimbatore / Kerala / - On field / Full time.Lead international & domestic admissions strategy for a multi-campus university group. Drive partner networks across GCC/SEA/Africa, manage CRM-led campaigns, and ensure target seat-fill for UG/PG programs. University /Institutions /college experience Must require.Role summary:Senior leadership role owning end-to-end admissions strategy (domestic + international), partnership development, international student onboarding, CRM-driven demand generation, and coordination with academic departments to meet annual intake targets.Key responsibilities:Define & own admissions strategy and annual intake plan (UG/PG/Ph D) for domestic and international markets.Build and manage international outreach in GCC, SEA, Africa: agents, partners, twinning & MOUs.Lead CRM/marketing collaboration to run segmented lead-nurture campaigns; set conversion funnels.Coordinate scholarship, compliance, visa support and pre-arrival onboarding for international students.Forecast demand & conversion metrics; provide weekly pipeline reporting to leadership.Manage and mentor regional managers, admissions managers, and outreach staff.Liaise with academic leadership for seat matrix, seat-blocking, counseling policy and fee structures.Ensure regulatory compliance (UGC/AICTE/state rules), and data privacy for student records.Required qualifications & experienceMaster’s degree (MBA/MA/MSc) — higher degree preferred.8–15+ years in higher education admissions, with at least 3–5 years in senior/leadership roles.Proven international recruitment experience (GCC/SEA/Africa) and familiarity with visa/credential processes.CRM experience (Lead Squared/Hub Spot/Slate/Zoho/others) and data-driven campaign ownership.PreferredExperience with multi-campus institutions and professional programs (engineering, management, health, law).Experience in managing remote teams and partners/agents.Core competencies :Strategic planning, stakeholder management, negotiation, analytical mindset, excellent communication, strong network in recruitment markets.SMART KPIsAdmissions volume: Achieve X% of annual intake target per program by set deadlines (e.g., 60% by first round, 90% by pre-commencement). (Quantify with numbers when applying to a real job.)International enrolment: Add Y international students (GCC+SEA+Africa) in FY — and increase international yield by Z% Yo Y.Conversion rate: Improve CRM lead→application conversion to ≥ A% and application→admit to ≥ B%.Partner activation: Onboard N quality agents/partners in target regions with ≥ M enrollments per partner within 6 months.Time-to-offer: Reduce average time from lead to offer letter to ≤ D days.ROI: Achieve cost-per-enrolment within budget (benchmark vs prior year).