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Media Buyer

2 months ago

gurgaon, India Dancing Numbers Full time
Company Description
Role Description
We are seeking a highly skilled Media Buyer with rich experience in the US market to join our dynamic team. The ideal candidate will have a strong background in digital advertising, particularly in platforms like Facebook, Google, Outbrain, Taboola, YouTube, and Google Display, with a proven track record of creating compelling ad campaigns that drive results.
Key Responsibilities :-
Develop and Execute Ad Campaigns :-
Create, manage, and optimize ad campaigns across Facebook, Google, Outbrain, Taboola, YouTube, and Google Display.
Ensure campaigns align with marketing goals and brand identity.
Copywriting and Creative Development :-
Write engaging and persuasive ad copy tailored to different audience segments.
Collaborate with the creative team to produce high-quality ad creatives, including images and videos.
Audience Targeting :-
Conduct research to identify and target specific audience segments.
Leverage data insights to refine targeting strategies for maximum impact.
Performance Monitoring :-
Track and analyze campaign performance metrics regularly.
Make data-driven decisions to enhance effectiveness and achieve desired outcomes.
Budget Management :-
Manage and allocate advertising budgets efficiently.
Maximize return on investment (ROI) through strategic budget allocation.
Stay Updated on Trends :-
Keep abreast of the latest trends and best practices in social media advertising and digital marketing.
Adapt strategies to leverage new opportunities and maintain a competitive edge.
Qualifications :-
Proven experience as a Media Buyer, particularly in the US market, with a focus on copywriting and ad creation.
Strong understanding of Facebook Ads Manager and other social media advertising platforms, including Google, Outbrain, Taboola, YouTube, and Google Display.
Excellent copywriting skills with the ability to craft compelling, audience-focused messages.
Analytical skills to interpret data, optimize campaigns, and drive measurable results.
Creativity in developing eye-catching and effective ad creatives.
Strong organizational and project management skills.
Ability to work collaboratively in a fast-paced environment.
Preferred Qualifications :-
Experience in the education or culinary industry is a plus.
Familiarity with additional social media platforms and their advertising tools (e.g., Instagram, LinkedIn).