Content Marketing Writer

1 day ago

Gurugram, India Milliman Full time

About Milliman
Milliman is among the world's largest providers of actuarial and related products and services. Our mission is to serve our clients to protect the health and financial well-being of people everywhere. Founded in 1947, Milliman is an independent firm with offices in major cities around the globe. We are owned and managed by our principals—senior consultants whose selection is based on their technical, professional, and business achievements. Milliman serves the full spectrum of business, financial, government, union, education, and nonprofit organizations. In addition to our consulting actuaries, Milliman's body of professionals includes numerous other specialists, ranging from clinicians to economists.

Role Brief
We are looking for creative and experienced
Content Marketing Writer
to play a crucial role in supporting the growth and visibility of our Global Healthcare Analytics practice. The incumbent should be a self-starter and be able to develop and implement marketing strategies that effectively communicate our value proposition and expertise to target audiences.

This role offers an exciting opportunity to leverage your marketing acumen and contribute directly to the success of our rapidly expanding practice. Your responsibilities will include creating compelling and informative marketing materials, including brochures, presentations, white papers, and case studies, clearly articulating complex healthcare analytics concepts and our software product offerings.

Key Responsibilities

  • Developing innovative market approaches for healthcare services and effectively communicating the value and benefits of our offerings and methodologies.
  • Analyzing and understanding market trends, demographics, competitor products, and other relevant information.
  • Developing engaging content and promotional materials, including articles, presentations, white papers, case studies, email content, blogs and product specific messaging.
  • Working with various content platforms such as websites, blogs, and social media pages for promotional activities.
  • Conducting market research to understand industry trends, competitive landscape, and client needs.
  • Ensuring that all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
  • Preparing marketing activity reports and metrics for measuring program success.

Experience

  • 2-4 years of marketing experience, preferably with Healthcare or Product based industry.
  • Demonstrated experience in developing marketing collateral (e.g., email campaigns, brochures, presentations, case studies) focused on complex concepts and software products.
  • Experience in researching and applying marketing best practices from different regions or markets.
  • Excellent written and verbal communication skills with the ability to articulate complex information clearly and concisely.
  • Proactive and self-motivated individual with a strong ability to learn.

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