Product Specialist

4 weeks ago

Delhi, India Integrated Gulf Biosystems Full time
Accountabilities of function

Job Overview

We are looking for a highly knowledgeable and enthusiastic Sales Product Specialist having proven experience in NGS Instruments and various NGS cons portfolios. In this role, you will be responsible for technical sales of NGS Instruments, NGS Panels, Oncology, Reproductive Health, Exome, WGS business across the ME and India region by transferring expert knowledge of our products to our customers and sales team. The Product Specialist function in IGB is responsible for growing the business of assigned portfolio. Position is based out of India.

Key responsibilities

- Play a Key role in Growing the Next Generation Sequencing (NGS) Instruments and NGS Cons business across all regions by working with the sales team to position product in a competitively differentiated manner.- Effective engagement with category and sales management in portfolios expansion for offering workflows in NGS application, both in research and clinical segments (oncology and reproductive health).- Understand customer application requirements and prepare complete configuration for discrete instrument deals and reagent rental deals. This is a key requirement.- Deliver growth in funnel by working with the category & sales team by creating effective programs- Handling and closing customer escalations related to products/configurations effectively by interacting with the / sales team / customer- Play a key role in helping the sales team win deals by leveraging product specialization during configurations and customer pre -sales visits/meetings.- Ensure a smooth handover of Sales to Service Delivery Team without any margin erosion where the perfect configuration of standalone equipment deals and RR deals are essential and critical.- Play a key role in developing a sales team (starting from Transactional to Field Account managers) that is capable of positioning competitively differentiated products/solutions.- Working with sales managers and category managers to create the clean and fast-moving local inventory for the assigned products.

Qualifications:

- Candidates should have 5 to 10 year’s experience as product specialist/Technical sales specialist in handling NGS Instruments, NGS Panels, Oncology, Reproductive Health, Exome, WGS portfolio.- Candidate should have communication skills in handling stakeholders and decision-makers in pre-sales activities.- Should have the ability for quick and effective Escalation Handling: Escalation needs to be made visible and handled effectively in the system (CRM- Escalation Module).- Be a team player while developing and deploying effective category programs and marketing campaigns

The main performance metrics directly managed by the Product specialist function are highlighted below. Some of these metrics can be measured in a straightforward and analytical manner while other metric will be assessed by the management team, mainly the involvement of PS in building sales and category strategy creation and execution:

- Business Growth and Profitability for the assigned products/solutions.- Effectiveness of sales team by providing training in positioning competitively differentiated products/solutions- Escalation closures on product/application related issues- Deployment of Effectiveness of Category Programs

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