
Paid Ads Executive/PPC
4 days ago
Candidate Profile:
- Plan and run Meta and Google Ads campaigns.
- Improve campaigns to boost sales, leads, and engagement.
- Conduct A/B tests to find the best strategies.
- Run remarketing ads for specific audience groups.
- Use analytics tools like Facebook, Meta, and Google Ads for campaign refinement.
- Work with the digital team to create ads and content.
- Generate consistent reports on campaign performance.
- Find new ways to expand and improve marketing campaigns.
Job Description:
Responsibilities will include but are not limited to:
- Establish and manage paid advertising campaigns.
- Utilize Ad Platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Analyse the specific audience to target on social media.
- Perform in-depth Keyword Research to enhance ROI.
- Regularly seek opportunities for new and negative keywords.
- Adapt existing PPC campaigns, offering strategic advice for bidding strategy, budget allocation, and performance metrics improvement.
- Conduct A/B tests with various ad creatives and landing pages to enhance CTR.
- Regularly offer suggestions to boost account performance, website effectiveness, and ROI.
- Stay current with emerging technologies, trends, and opportunities for client market share growth in their industries.
- Understand Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.
- Should be knowledgeable about Google Analytics and Goal conversion setup for clients.
DESIRED SKILLS AND EXPERIENCE
The candidate should possess:
- Strong self-belief, experience in digital space with fresh ideas
- 1-2 years experience in paid ads management field/ SEO
- Sound knowledge of the digital marketing industry
- Excellent communication and interpersonal skills
- Team player
- Creative
- Keen eye for detail
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