Content Strategist

We are looking for a creative and analytical
Content Strategist
to plan, develop, and manage high-quality content across multiple platforms. The ideal candidate will align content with business goals, brand voice, and target audience needs to drive engagement, awareness, and conversions.

Key Responsibilities:

• Develop and implement content strategies that support marketing objectives and brand positioning.
• Conduct audience research to understand customer needs, preferences, and pain points.
• Plan and manage editorial calendars for blogs, social media, websites, email, and other channels.
• Collaborate with writers, designers, and marketing teams to produce engaging and consistent content.
• Optimize content for SEO, readability, and user engagement.
• Track and analyze content performance metrics to refine strategies.
• Ensure brand consistency in tone, messaging, and style across all content.
• Stay updated with industry trends, emerging platforms, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Strategist, Content Manager, or similar role.
• Strong understanding of digital marketing, SEO, and content best practices.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with a strong eye for detail and storytelling.

Preferred Skills:

• Experience with CMS tools (e.g., WordPress, HubSpot).
• Familiarity with social media management tools.
• Knowledge of paid media and content-driven lead generation.