Senior Content Writer

6 days ago

gurgaon, India ADVATIX - Advanced Supply Chain and Logistics Full time
Key Areas of Focus
Drive and own the content marketing strategy across channels.
High quality original marketing content for landing pages, blogs, ad campaigns, social media, video scripts, brochures, events etc. primarily for US regions.
Write, and deliver persuasive copy for the website, email marketing campaigns and other sales collateral.
and manage an editorial calendar; coordinate with SMEs to ensure standards.
with and manage expectations of various stakeholders like SMEs, business leaders, technology leaders and engineers/developers. Orchestrate discovery sessions with analysts and SMEs to understand the service offerings, technology domains and industries we service and expectations from business.
persona needs and recommend new content to address gaps in the current content pieces.
and implement process changes to drive improvements and excellence.
detailed databases of appropriate reference materials, including research, usability tests, and design specifications
Required skillsets:
Experience as a B2B content writer with a good understanding of technology.
5+ years of relevant experience, preferably in Supply chain industry with US presence.
SEO content with long and short form of writing skills and an understanding of the digital marketing landscape- blogs, LinkedIn content, landing pages, video scripts, brochure, digital ads (LinkedIn and google ad)
degree in English, communications, marketing linguistics, or related field.
attention to detail and ability to multi-task projects and deliverables.
verbal and written communication skills.

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