Area Field Marketing Manager

2 weeks ago

Bengaluru, India Pidilite Industries Limited Full time
Job Description :
Experience - 6-10 Years
Language must - Malayalam, English, Kannada / Tamil
Team handling experience must - 8 on role Business development team.
Area he will be handling is Karnataka, Kerala & Tamil Nadu
Qualification - Graduate + MBA Preferred but not compulsory
Age - Max -38 years
Division / Function - MMP (Multi Vertical + Mini Industries + Periphery)
Vertical Multi - Vertical Product
Sub Vertical - Sealants
Job responsibilities :
People Management
Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module. Also enable other executives TSI/TSRs/BDE-Adhesives who are responsible for sales and demand generation of sealants.
Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.
Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.
Recruit best suitable talent for vacant positions.
Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connect
Feedback Consolidation and Sharing
Product Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etc
Trial Feedback: Conduct trials of new products with users as per category plan
Module Feedback: Provide insights and feedback on the effectiveness of field marketing modules.
Feedback on BDE-Sealants scorecard
Business Review - Ensure business reviews are conducted through OAAP tool as per index.
Adopted contractor Performance
Engage with adopted contractors twice a quarter. Educate the contractors about our range of products
Identify key user needs, product feedback. Gather actionable and well-articulated insights
Make ‘influencers’ out of high potential users
Adopted dealer performance -
Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs)
Contact, Connect, Convert
Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.
Ensure relation building activities are carried out with full rigour for the users to feel connected to the brand
Drive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.
Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agency
Execute demand generation activities for exception territories and products.

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