upGrad | Public Relations Specialist | mumbai

4 weeks ago

mumbai, India upGrad Full time

Designation- Public Relations

Experience- 1 year+

Job Location- WFO- Worli till next 4 months and then Marol-Andheri.

Salary up to 6lac-7.5lac


We are looking for a dynamic and motivated Public Relations with 6 months to 1 year of experience working with a PR agency. The ideal candidate will serve as the vital link between the company and media, ensuring consistent communication with journalists and reporters. You will play a key role in enhancing the company’s public image through effective media relations, news tracking, coverage report creation, and trend analysis. A strong command of both written and verbal English, as well as an understanding of social media and industry trends, is essential.


Key Responsibilities:

• Act as a bridge between the company and media outlets, including journalists and reporters.

• Manage and maintain relationships with media contacts, journalists, and influencers.

• Track news and industry trends relevant to the company’s market and operations.

• Prepare and disseminate press releases, media kits, and coverage reports.

• Support in the creation and implementation of media strategies for PR campaigns.

• Monitor media coverage and create detailed reports on PR campaign performance.

• Conduct research and provide insights on industry developments.

• Assist with social media communications related to PR campaigns and media engagements.

• Proactively seek opportunities for media coverage and contribute ideas for enhancing company visibility.


Key Skills:

• 6 months to 1 year of experience in Public Relations, preferably within a PR agency.

• Strong verbal and written communication skills in English.

• Basic understanding of social media platforms and their role in public relations.

• Strong interpersonal skills and the ability to manage relationships with journalists and reporters.

• Basic knowledge of PR tools and software will be a plus.

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