Senior Media Planning Manager

21 hours ago

DoubleTree by Hilton Hotel Gurgaon New Delhi NCR, India Digidarts Marketing Full time

Roles and Responsibilities

  • Media Planning & Strategy (Full Funnel / Organic & Paid)

  • Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals.

  • Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals.
  • Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs.

  • Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly)

  • Media Innovation & Team Growth

  • Be the centre point of innovation and adapt new marketing technologies & media channels within the company.

  • Understand and stay current on industry trends, competitive landscape, and internal product development efforts.
  • Explore and implement new channels to our media mix.
  • Demonstrate results basis the innovation, driven within the company.

  • While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams.

  • Client Retention/ Strategic Relations:

  • While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale.

  • Periodically set up strategic meetings with clients to drive better engagement & long term retention.

  • Team Collaboration & CXO Engagement

  • Closely engage with CXOs to drive long term organization vision & goals.

  • Collaborate with cross functional team to drive results throughout the client funnel.
  • Lead innovative projects within the ecosystem to improve overall delivery & results across the organization.

What we need

  • Graduate/ Postgraduate in any Specialization
  • 5+ years of experience in the media planning and strategy.
  • Ability to drive strategic discussion with clients.
  • Proven experience of managing a large team and fast growing business.

Professional Attributes

  • Hands-on, action-oriented approach to problem solving
  • A team player with strong leadership and project management capabilities
  • Strong verbal and written communication
  • Strong analytical and problem-solving skills

Personal Attributes

  • Persistent with a high sense of ownership
  • Strong interpersonal and influencing skills, with a closure mindset
  • Demonstrate ability to work in a fast paced, hyper-normal growth environment

Join us and write the future of Digital Marketing.

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