Social media associate

2 weeks ago


Dindigul, India PW Full time

Location: Ludhiana (Local Candidates Preferred)Position Overview:We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% Mo M follower growth, 10%+ engagement rates, and consistent daily content output.Key Responsibilities :Content Production (60%)Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).Publish daily shorts across You Tube & social media.Design 5+ static posts weekly (graphics, carousels, stories).Update weekly Google My Business posts.Growth & Engagement (25%)Deliver 15% Mo M follower growth & 10%+ engagement rates.Share weekly updates (photos, events, announcements).Drive 6+ Google reviews/month per location.Campaigns & Initiatives (15%)Execute 1+ localized digital campaign/month.Train students to create content via Social Media Clubs.Track and report KPIs with actionable insights.Performance Metrics (KPIs)5 videos/week | Daily shorts | 5+ static posts/week15% follower growth (Mo M) | 10%+ engagement rate6+ Google reviews/location/monthSkills & QualificationsGraduate (Marketing, Mass Comm., or related field preferred).2+ years in social media marketing with focus on short-form video.Hands-on with Canva, Cap Cut, Premiere Pro (or similar).Proven track record in achieving 15%+ Mo M account growth.Strong communication, organizational, and collaboration skills.



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