Creative Strategist

Experience Required :

Minimum 2 year

Purpose of the role:

Responsible for emerging with digital strategies keeping in mind current strategy research, content, ideation and applications based on objectives. Focus on a solid framework to make them easy to create and communicate with a key focus on technology.

Major Responsibilities:

- Develop innovative and compelling creative strategies that align with business objectives and target audience insights, driving impactful marketing campaigns.-- Craft original concepts and big ideas for multi-channel campaigns, including digital, social media, video, and experiential marketing.-- Stay on top of cultural, market, and consumer trends to infuse campaigns with timely and relevant creative ideas.-- Work closely with designers, copywriters, and marketing teams to bring concepts to life, ensuring seamless integration across creative outputs.-- Prepare and deliver compelling presentations of creative strategies and ideas to internal teams and clients, showcasing a clear vision and rationale.-- Generate content ideas tailored for platforms like social media, digital ads, websites, and direct marketing channels.-- Demonstrates a strong inclination towards leveraging marketing automation platforms to craft personalised, data-driven creative strategies.-- Use insights from analytics to optimise creative strategies, ensuring high engagement rates and meeting key performance indicators (KPIs).

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