BITS Design School Mumbai | Social Media

2 weeks ago


Mumbai, India BITS Design School Mumbai Full time
Location:Till Jun 2025 in Powai, Mumbai.Jul 2025 onwards at permanent campus near Kalyan, Mumbai Metropolitan region.

Job Summary:The role will involve managing social media channels and website content. It will report to the Head of Marketing, BITSDES and work closely with and under the guidance of the Marketing Manager, BITSDES.

Job Responsibilities:Manage execution of the brand strategy on social media. The role will require putting together the social media calendar in coordination with the agency and ensuring quality execution.Engage with the stakeholders on-campus – students, faculty and staff to develop and bring out stories that can be developed into social media content, blog posts and mainstream media stories.Define and achieve goals around social media KPIs – reach, followership and engagement. Our primary social media handles, in order of priority, are , Instagram and Twitter.Update the website with latest content and happenings on campus.Manage design and production of marketing collaterals.Stay current with best practices, tools and tech for social media.

Preferred Qualifications & Experience:A graduate in the liberal arts, communication, journalism, or English literature.2-5 years of experience in social media marketing.Experience in journalism or copywriting would be an advantage.An understanding of how platform algos work and the ability to create the kind of content that audiences respond to and engage with.Able to collaborate with others in the team and engage with stakeholders.A passion for building something new and world-class.



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