Marketing Content Manager

2 weeks ago


New Delhi, India VLCC Full time

Job Description – Content Manager (Marketing) Location:Corporate Office, Gurgaon Department:Marketing Role Type:100% Work-From-Office Location :Sector 63, Gurgaon Experience:5–8 years (Content Strategy / Social Media / Digital Marketing)About the Role We are seeking a skilled and creativeContent Managerto lead and execute VLCC’s digital content ecosystem across social media, CRM, website, video, and performance marketing channels. This role blends storytelling, strategy, and project management—building content that strengthens brand positioning, drives engagement, and supports business growth. You will collaborate closely with the Senior Marketing Manager, designers, video editors, production teams, AMMs, and agencies to deliver high-impact content across all platforms.Education & Background Requirements Bachelor’s/Master’s degree inMass Communication, Journalism, Marketing, or English Literature Additional certifications inDigital Marketing, Content Strategy, or Brand Managementpreferred 5–8 yearsoverall experience;3–5 yearsin digital content strategy, social media, or marketing communications Experience inbeauty, wellness, health, education or lifestylesectors preferred Strong understanding ofMeta Ads, SEO, SEM, YouTube ecosystems, CRM communication, Influencer & ORM Exceptional English language command—brand writing, conceptual thinking, and storytelling Proven experience insocial media content, ad copy, long-form writing, and video scripting Ability to manage large-scale content calendars and cross-functional project timelinesKey Responsibilities Content Strategy & Planning Build and execute a unified content strategy supporting brand campaigns, product launches, and performance marketing. Develop monthly, quarterly, and annual content calendars aligned with business objectives. Identify and integrate modern content trends: reels, shorts, podcasts, influencer formats, expert-led content, etc.Content Development & Execution Create and supervise digital content forsocial media, website, CRM, YouTube, and outdoor/in-clinic branding . Translate complex medical/technical information into simplified, credible, consumer-friendly storytelling. Script and overseeexpert videos, social-first video content, influencer videos , and YouTube content. Write and edit high-qualitycopy, captions, scripts, ad copies, long-form articles, and digital campaign messaging . Ensure brand tonality, accuracy, and compliance across all communication.Production & Coordination Own the content production workflow—from ideation to scripting, shoot supervision, approvals, and deployment. Coordinate with internal teams, external agencies, freelancers, and the design/production ecosystem. Support content shoots (expert videos, clinic visuals, transformation stories, testimonials).Performance & Quality Ensure consistency, freshness, and high performance of content across channels. Optimize content based on analytics, platform insights, and campaign goals. Maintain agility to respond to real-time trends, brand moments, and topical opportunities.Required Skills Strong conceptual & creative writing Excellent understanding of digital marketing funnels Ability to manage multiple projects and stakeholders Storytelling & visual communication skills Knowledge of content measurement metrics & performance analytics



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