Ad Ops Specialist

2 days ago

Delhi, India Antara Senior Care Full time

Job Title: Ad Operations Executive – Amazon MarketplaceLocation: GurgaonDepartment: E-commerce (Amazon & Flipkart)Reports To: Performance Marketing Manager / E-commerce HeadRole Overview:The Ad Operations Executive will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns on Amazon (and optionally Flipkart). The goal is to maximize visibility, drive conversions, and achieve targeted ACoS and ROAS benchmarks while aligning with brand and business objectives.Key Responsibilities:1. Campaign ManagementCreate and manageSponsored Product, Sponsored Brand, and Sponsored Displaycampaigns on Amazon.Conductkeyword research, negative keyword optimization , and bid adjustments.Regularly monitor campaign performance and makedata-driven optimizations .Implementauto and manual campaignswith structured naming conventions.Manage daily budgets, pacing, and bid strategies for optimal ROI.2. Performance Tracking & ReportingTrackACoS, CTR, CPC, ROAS, CVR,and other key metrics daily.Maintain detailed campaign performance reports and dashboards (Excel or Google Sheets).Analyze trends to identify growth opportunities and underperforming SKUs.Share weekly and monthly performance reports with insights and next-step recommendations.3. Keyword & ASIN OptimizationConduct keyword audits to identify high-performing search terms.OptimizeASIN-level targeting, product placements, and content relevance .Collaborate with the content and design teams to improve listing quality and ad creatives.4. Strategy & Budget PlanningAssist inmonthly ad budget planning and forecastingwith the marketing and finance teams.Help identifyseasonal and event-based campaigns(e.g., Great Indian Festival, Big Billion Days).Propose new strategies to improve share of voice and reduce cost per conversion.5. Collaboration & CoordinationWork closely with theE-commerce, Design, and Performance Marketingteams to ensure campaign creatives, copies, and pricing align with brand objectives.Coordinate withAmazon account managersfor feature adoption, beta tools, and ad strategy reviews.Support listing optimization, A+ content, and keyword-rich descriptions to boost organic ranking.Required Skills & Qualifications:Bachelor’s degree in Marketing, Business, or a related field.2 - 5 years of hands-on experience inAmazon Ads / Amazon PPC campaigns .Strong understanding of Amazon Seller Central / Advertising Console.Expertise inExcel, data analysis, and reporting tools .(Advance level)Analytical mindset with the ability to translate data into actionable insights.Experience withFlipkart Ads / IRIS / DSP / Helium 10 / Pacvue / SellerApptools is a plus.Strong communication, coordination, and problem-solving skills.KPIs / Performance Metrics:ACoS / ROAS performance vs. target.CTR and conversion rate improvement.Growth in daily run rate (DRR) and sales contribution from ads.Efficiency in budget utilization.Timely reporting and optimization cycles.Why Join Us:Be part of a fast-growing D2C health & wellness brand backed by theMax Group .Opportunity to own Amazon ad growth and performance across multiple categories.Cross-functional exposure with creative, performance, and product teams.

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