Lead Product Marketing Manager

3 weeks ago

bangalore, India Corporate Resources Full time
Job Description
  • Development of strategies, plans and leading the execution of integrated marketing plans for our Farmville franchise
  • Analyze performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance
  • Develop, manage, and execute best in-class ASO strategies. Creation, maintenance and optimisation of all elements of our app store presence which includes text, asset and keyword definition and improvements working with internal and external resources.
  • Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers
  • Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and app store optimization
  • Lead a marketing team focused on the following channels: Social, Email marketing, Notification optimization, Video and art production and product marketing.
  • Have a deep knowledge of their games and the various competitors in the space, analyzing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to share with the game teams.
  • Industry
  • IT-Software / Software Services
  • Functional Area
  • IT Software - Application Programming, Maintenance
  • Job Role
  • Software Developer
  • Job Type
  • Permanent
Qualification
  • UG Qualification
  • B.Tech/B.E - Computers
  • PG Qualification
  • Any Post Graduate - Any Specialization
  • Doctorate
  • Doctorate Not Required - None
Desired Candidate Profile
  • 5+ years of industry experience
  • Understanding of free-to-play KPIs around acquisition, retention and monetization and A/B testing.
  • Strong understanding of ASO and organic growth strategies with success in executing growth in App Store (Apple) and Google Play Store (Android).
  • Strong influencing skills; effective cross-functional driver
  • Outstanding written and oral communication skills
  • Ability to be flexible on a day to day basis with task priority
  • Shown experience in free-to-play game marketing with a strong background of success and results across multiple game projects
  • People management experience
  • Passion for mobile games

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