Marketing Business Analyst 2

1 month ago

bangalore, India Epsilon India Full time
It’s all about the customer.
Working within Epsilon’s PeopleCloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables, with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports.
What you’ll do as a CRM Senior Marketing Business Analyst :
Create campaign business requirement documents based on client discovery/ intake
Follow SDLC to build multi-channel marketing campaigns - create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns
Build waterfall and ad-hoc reports based on business requirements
Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns
Ability to have effective client meetings, understand deliverables, and drive successful outcomes
Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation
Qualifications
3+ years of relevant experience
Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.
Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc.
Hands-on working experience on marketing automation tools like Salesforce Marketing Cloud (SFMC) or HCL UNICA Campaign or Adobe Campaign
Good at understanding, analyzing, and interpreting campaign data output
Experience translating business campaign strategy into business requirement document/ functional specifications, creating and executing test plans
Good understanding of data warehouse and data mart concepts
Expert SQL skills and ability to write queries for data manipulation
Ability to write HTML and JavaScript (preferred)
Detail-oriented, ability to multi-task, prioritize and quickly change priorities
Organizational and interpersonal skills
Good time management
Excellent written and verbal communication skills
Additional information
Who are we a good fit for?
We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.
Apply now
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re a forward-thinking team player, we want you to work for Epsilon.

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