Website Engineer — Framer

Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step—Generate Packet , download a sample packet , or book a consult . You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes. The role Build, optimize, and maintain the Certivo website in Framer , including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, pixel). You’ll partner with the Director of PMM , Organic Growth Manager , and Senior Product Designer to ship pages and experiments that create packet‑intent demand. Responsibilities Build in Framer : Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns. Design system for web : Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma ↔ Framer parity with the design team. CMS & content models : Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; author fields for SEO/meta, OG/Twitter, schema, hreflang. Landing pages & calculators : Ship high‑tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via custom React code components when needed. Integrations : Implement HubSpot forms/gating and progressive profiling; Calendly scheduling; GA4/GTM events with clean UTM governance; pixel and retargeting hooks. CRO & experimentation : Plan and run A/B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly. Technical SEO : Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (WebP/AVIF), and structured data. Performance & quality : Optimize assets, fonts, and scripts; implement skeleton/optimistic states for perceived speed; set up monitoring and visual regression checks. Security & compliance : Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks. Ops : Own publishing cadence, release notes, and backlog triage; coordinate with PMM/Growth for priorities; maintain a page/component inventory. Qualifications Must‑have 3–6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples); ability to compose pages rapidly using components and CMS. Working knowledge of React/TypeScript to build custom code components inside Framer when needed. Strong grasp of technical SEO , Core Web Vitals , and accessibility (WCAG 2.1 AA) . Hands‑on with HubSpot , GA4/GTM , GSC , Calendly , and pixel/tag hygiene; comfortable defining analytics events and dashboards. Demonstrated CRO chops: A/B testing, UX copy, form optimization; data‑driven iteration. Nice‑to‑have Experience in regulated/industrial markets; familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372). Webflow experience and ability to migrate/replicate patterns in Framer. Visual/motion design sensibility; Lottie/AE basics; light SVG/Illustrator skills. Basic scripting for content ops (CSV/JSON transforms) and image pipelines. What great looks like (KPIs) CWV pass rate ≥90%; LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages. Demo/sample CTA conversion +25–40% on target pages; form completion +20% . Non‑brand organic +30% QoQ on Industry/Solution pages (in partnership with Organic Growth). 10–15 page/section releases per quarter; Sev‑1 time‑to‑fix