SEO Analyst

4 weeks ago


bangalore, India Great Learning Full time

Key Responsibilities

Keyword Research and Analysis:
Conduct thorough keyword research to identify high-potential keywords relevant to our courses and target audience. Analyze competitor keywords and industry trends to stay ahead of the curve. On-Page Optimization:
Optimize web pages for targeted keywords, ensuring content, meta tags, and other on-page elements are aligned with SEO best practices. Collaborate with content creators to integrate SEO strategies into content development. Technical SEO:
Audit and optimize website structure, internal linking, and other technical elements for improved search engine visibility. Work closely with the development team to implement technical SEO recommendations. Content Strategy:
Develop and execute a content strategy that aligns with SEO objectives and drives organic traffic. Identify opportunities for new content creation to address user needs and improve search rankings. Link Building:
Plan and execute effective link-building strategies to enhance domain authority and increase backlinks from authoritative sources. Monitoring and Reporting:
Regularly monitor website performance using analytics tools. Prepare and present detailed reports on key SEO metrics, rankings, and organic traffic. Collaboration:
Collaborate with cross-functional teams, including content, design, and development, to implement SEO recommendations. Stay informed about industry trends and algorithm updates, adjusting strategies accordingly.

Qualification:

Experience:
Minimum 3 years of experience in SEO with a proven track record of driving organic growth.\ Experience in the education or e-learning sector is a plus. Technical Skills:
Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc. Strong understanding of on-page and technical SEO best practices. Communication Skills:
Excellent verbal and written communication skills. Ability to convey complex SEO concepts to non-technical stakeholders. Analytical Skills:
Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
Team Player:
Ability to work collaboratively in a fast-paced, team-oriented environment.
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