Adobe Campaign developer

6 days ago

navi mumbai, India ICICIdirect Full time

Hiring Adobe Campaign development team for below roles:


Adobe Analytics developer (Adobe DTM & Adobe Launch)


Responsibilities:

  • Responsible for configuring (as required) and pulling data from Adobe Analytics, Google Analytics, Splunk and the other data sources.
  • Report Data Visualization using Word, Excel, Power Point and Tableau.
  • Work with technical team (analytics) on the integration between Adobe Analytics with Tableau or any other data visualization tools adopted by the client organization.


Required Skills & Experience:

  • Overall 5+ years of development experience in Data Analytics, Adobe DTM and Adobe Launch.
  • Excellent knowledge and hands-on experience in Adobe Analytics, Adobe DTM
  • Hands-on working experience with data layers and tag management tools, Adobe DTM and Adobe Launch.
  • Proficient in using web debugging tools for testing of tagging implementations



Adobe Target developer


Responsibilities -

  • Administrate Adobe Target for web/mobile digital properties
  • Create, execute, QA, validate and troubleshoot Target activities
  • Help in the preparation of web pages for targeting and help maintain web page integrity while multiple activities are running and page edits are being made
  • Become an expert on VEC custom JS development from the Adobe Target side


Required Skills & Experience -

  • 1.5 to 3 years of experience in Adobe Target and Adobe Analytics reporting.
  • Experience in Front end with HTML, css, JavaScript, Jquery , Json.



Adobe Campaign Developer


Responsibilities -

  • Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
  • Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
  • Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
  • Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
  • Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
  • Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.



Required -

  • 4+ years’ experience as an Adobe Campaign Developer, Technical Consultant or Business Consultant required.
  • Expertise in Adobe Campaign platform, Master templates, JavaScript templates and data schemas, Import & Aggregate workflows.
  • Expertise and working Experience in SQL (Oracle / SQL Server / PostgreSQL).
  • Adobe Campaign platform, JavaScript, SQL, DNS, Adobe Campaign, HTML, CSS

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