Marketing Manager
3 weeks ago
In this role, you will work closely with the marketing head of Kama Ayurveda's retail / in-store marketing initiatives, in line with the business objectives for the own boutique stores.
Work closely with the operations team and other internal stakeholders to execute and monitor as per plans.
Role & responsibilities
1. In-store Communication
Weekly-monthly-quarterly in-store communication calendar basis various initiatives (new launches, offers, co-promotion tie-ups etc.); across outlet cohorts; leveraging various touchpoints.
Ensure all promotions placed timely.
2. Store Location Marketing
New consumer acquisition to stores through footfall driving activities
Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.
Utilizing mall database, social media, apps for mall activities for tie ups
Developing and executing comprehensive marketing strategies to drive foot traffic and enhance brand engagement at the mall.
Collaborating with the mall management team to create marketing campaigns that highlight Kama’s unique selling points and resonate with the target audience.
Analyzing marketing data and metrics to track campaign performance and make data-driven decisions to optimize results.
Mall collaboration for FOC and paid SOH
3. In store events – SIS and own stores
Own and execute in store events to engage new and loyal consumers of Kama
4. New City / New store launch
In-store PR efforts (media and blogger visits, gifting etc.)
All store photography and videography requirements
5. Competition mapping
Weekly competition mapping and analysis
6. Others
Agency and vendor management - Creative agency, PR agency, other execution partners/vendors
Reporting and financial management - periodic reporting on KPIs, vendor related paperwork
Coordination with internal teams Operations, IT, SCM, Finance
Preferred candidate profile
Graduate / Post-Graduate in Marketing / Communications
Consumer /retail marketing experience across any of these industries Retail / beauty / Lifestyle/ FMCG
No. of years prior experience: 5-6 years
Sound fundamentals of consumer marketing and brand building
Project management skills w.r.t. working with a multitude of internal stakeholders and external partners, seeing through a project / task through all stages of planning and execution
Strong communication skills (written and spoken)
Balance of creative problem solving and analytical skills
Sound working knowledge of MS office (Excel, Word, PowerPoint)
Ideal candidate
Self-driven, proactive, extroverted, conscientious and takes ownership of projects / tasks,
willingness to learn/unlearn and work in a dynamic environment,
maturity to work alongside a multitude of cross-functional teams and external agencies.
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