PR Manager

2 weeks ago

Gurugram, India Everstylish Full time

Company Description

Everstylish is a fashion company based in Gurugram that delivers the latest fashion trends with exceptional quality at affordable prices. We aim to bring a smile to our customers' faces with every package, believing that fashion is a powerful way to make individuals feel confident and beautiful. At Everstylish, our mission is to spread happiness every day as we continue to grow and fulfil our vision with the support of our valued customers.

Job Summary

We are seeking a proactive and creative
PR Manager
with
mandatory hands-on experience in influencer marketing
to join our growing team. The ideal candidate will be responsible for building strong influencer relationships, executing impactful campaigns, and driving brand awareness through both PR and influencer-led strategies.

Key Responsibilities:

  • Build and maintain relationships with media outlets, journalists, and PR agencies to maximize brand coverage.
  • Support crisis communication and reputation management efforts as needed.
  • Plan, execute, and manage
    influencer marketing campaigns
    to increase engagement and visibility.
  • Identify, onboard, and maintain relationships with influencers, creators, and industry leaders.
  • Negotiate deliverables and contracts with influencers to ensure mutually beneficial partnerships.
  • Develop and distribute press releases, media kits, and PR content to support campaigns.
  • Collaborate with cross-functional teams (marketing, creative, product) to align influencer activities with overall brand strategy.
  • Monitor, track, and analyze influencer campaign performance; prepare regular reports to measure ROI and suggest improvements.
  • Keep up to date with influencer trends, platform updates, and competitor campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience in PR strategy, media relations, and event management.
  • Mandatory:
    Minimum
    2 year of proven experience in influencer marketing
    (agency or brand side).
  • Demonstrated success in planning, executing, and measuring influencer collaborations.
  • Strong understanding of social media platforms (Instagram, YouTube, Facebook, etc.) and influencer ecosystems.
  • Excellent communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to measure ROI and optimize campaign strategies.
  • Creative and detail-oriented, with a deep understanding of brand voice and positioning.

Preferred Skills:

  • Familiarity with influencer marketing platforms.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

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