Search Engine Optimization Manager

4 weeks ago

Noida, India GEDU Services Full time
Job Title: SEO Manager

Position Overview:

As an experienced SEO Manager with 4-6 years of hands-on experience, you will lead and execute comprehensive SEO strategies to drive organic growth, improve search rankings, and enhance online visibility. In this role, you will be responsible for managing a team of SEO analysts, collaborating with cross-functional teams, and developing advanced strategies to achieve business objectives.

Key Responsibilities:

Strategy Development:

- Formulate and execute advanced SEO strategies in alignment with business goals.- Conduct in-depth keyword research and competitor analysis to identify growth opportunities and drive high-quality leads to the website.

Team Leadership and Team Building:

- Lead and mentor a team of SEO analysts, providing guidance and support.- Conduct regular training sessions to keep the team updated on industry best practices.

On-page optimization:

- Optimize website content and structure to improve search engine visibility.- Conduct keyword analysis and ensure strategic placement of keywords in titles, meta tags, headings, and content.- Optimize website architecture, URL structure, internal linking, and navigation for improved crawlability and user experience.

Off-page optimization:

- Develop and execute off-page SEO strategies to enhance the website's authority and reputation.- Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement.- Monitor and manage online reviews and directory listings to maintain a positive online reputation.- Experience with local SEO and GMB optimizations.

Technical SEO:

- Conduct regular audits to identify technical issues that may impact website performance and search engine rankings.- Solid understanding of website tech architecture, indexing / crawling, optimising crawl budgets, managing sitemaps and robot files, mobile friendliness, etc.- Collaborate with the development team to implement technical enhancements and ensure search engine accessibility.

Content Optimization:

- Develop and oversee a content optimization strategy, ensuring high-quality, SEO-friendly content across all digital channels.- Work closely with content creators to align strategies with broader marketing objectives.

Analytics and Reporting:

- Utilize advanced analytics tools to monitor and analyze SEO performance.- Provide regular reports on key performance indicators, insights, and recommendations for improvement.

Conversion Rate Optimization (CRO):

- Collaborate with UX/UI teams to improve the user experience and implement CRO strategies.- Identify and implement A/B testing for continuous optimization.

Industry Trends and Innovation:

- Stay ahead of industry trends, algorithm changes, and emerging SEO technologies.- Implement innovative strategies to stay competitive in the digital landscape.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.- 4-6 years of proven experience in SEO roles, with at least 2 years in a managerial position.- In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.- Strong leadership and team management skills.- Proficiency in using advanced SEO tools and analytics platforms.- Excellent communication and interpersonal skills.- Proficient in strategizing website lead generations and ROI- SEO certifications (e.g., Google Analytics, Google Ads, SEMrush) are advantageous.

Shift Timings: 12:00 PM-9:00 PM (Monday-Thursday)

12:00PM - 7:00 PM (Friday)

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