Digital Marketing

1 week ago

Indore, India Unitask Full time

PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually through Google Ads, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizing our clients' PPC campaigns, liaising with clients, as well as reporting, sales and performance analysis. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise ad copies Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Efficient clients budget management for marketing Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical & Logical thinking BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus

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    2 weeks ago

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