Search engine optimization executive

Job Description: Search Engine Optimization (SEO) Executive – Travel Industry Location: Jaipur Company: Thrillophilia Overview:- As a Senior SEO Executive at Thrillophilia , you will play a pivotal role in shaping our organic growth strategy in the travel and experiences sector. You will be responsible for optimizing our vast inventory of experiences, holiday packages, and travel content to ensure maximum visibility on search engines. Your efforts will directly contribute to driving qualified traffic, increasing conversions, and enhancing our brand presence globally. Key Responsibilities:-1. On-Page SEO- Conduct keyword research to identify high-intent keywords across travel and experiences. Optimize website content, meta tags, headers, and URLs for better rankings and search visibility. Collaborate with content teams to create and update SEO-friendly travel guides, blogs, and landing pages. Perform detailed site audits and ensure compliance with the latest SEO best practices. 2. Off-Page SEO- Build and maintain high-quality backlinks through guest posting, partnerships, and collaborations with travel platforms. Develop effective link-building campaigns to boost domain authority and SERP rankings. Monitor competitors’ link strategies and proactively adapt. 3. Content Optimization- Partner with writers and editors to craft engaging, SEO-rich travel content. Identify trending topics and seasonality in the travel industry to align with user demand. Optimize multimedia assets (images, videos, guides) for improved indexing and faster load times. 4. Performance Analysis- Leverage tools like Google Analytics, Search Console, Ahrefs, and SEMrush to monitor rankings, traffic, and conversions. Generate actionable reports with insights to refine SEO strategies. Stay on top of search algorithm updates and evolving travel SEO trends. 5. Collaboration- Work with product, design, and tech teams to improve site performance, architecture, and user experience. Align SEO goals with broader marketing initiatives, ensuring synergy across campaigns. Experiment with new tools, frameworks, and methods to keep Thrillophilia ahead in travel SEO. Qualifications and Skills:- Bachelor’s degree in Marketing, Communications, IT, or related field. 2+ years of proven SEO experience, ideally in the travel industry. Proficiency with SEO tools: SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console. Strong understanding of ranking factors, algorithms, and SEO best practices. Knowledge of HTML, CSS, and basic web development. Strong analytical, communication, and project management skills. Passion for travel and deep understanding of traveler intent and behavior. About Thrillophilia (the flex you’ll amplify):- At Thrillophilia, we're on a mission to make travel planning and booking effortless, so that travelers can focus on creating unforgettable memories. Thrillophilia’s journey is rooted in a passion for travel, exploration, and adventure. It began back in 2011 when the global market was still too young for online travel transactions. Ever since, we have grown to become India’s largest online platform for experiential travel. An annual traffic of 150 M+ Users, 5 M+ Happy Customers, and a strong presence of 2.2 M on our Instagram, reflects our commitment to providing memorable experiences and inspiring travelers worldwide. Our platform boasts diverse and wholesome offerings, featuring over 25,000 experiences and 2,500 holiday packages in over 150+ Destinations. From adventurous and offbeat travel to luxurious options, our aim is to provide our customers with the best experiences possible. Thrillophilia simplifies travel planning by creating personalized experiences using our expertise in destinations, local networks, AI/ML logics, and automation. Our team provides a human touch, and on-trip support ensures the best trip of your life. Bringing the finest travel ideas together, our team comprises young and lively folks who are passionate about travel, technology, marketing, partnerships, and more. Together, we have achieved many brilliant titles, such as Your Story’s best places to Work (2013), ISB’s Biz Quest (2014), Singapore Bash’s best startups (2016), London Mayor’s IE ), and more.