Growth & Marketing - Kolkata (Contractual)

1 week ago


kolkata, India Yatri Sathi Full time

Growth & Marketing (Contractual)


About Yatri Sathi:

Step into the world of Yatri Sathi, where innovation meets impact in Kolkata's bustling streets. Launched by the Government of West Bengal alongside ONDC and Juspay Technologies, Yatri Sathi is not just an app—it's a game-changer. With a zero-commission policy that empowers drivers and offers affordable, reliable rides to over 13 lakh users, Yatri Sathi is redefining urban mobility. Join us as we embark on a mission to transform Kolkata's transport landscape and create a smarter, more connected city for all.


What We Offer:

● A role in a growing company with a social mission.

● A dynamic work environment with great learning opportunities

● The opportunity to shape the mobility landscape in the region.


Responsibilities:

● Assist in developing and scheduling engaging communication content

○ Push notifications, pop-ups, overlays, whatsapp content, social media

● Analyze the performance metrics of the same and report key insights

● Brainstorm creative ideas around campaigns that can be launched as well as creative

awareness, interest and buzz around the same through marketing and communication

● Stay up-to-date on the latest marketing trends and platforms


Qualifications:

● Passion for marketing communications and a keen understanding of current trends

● Excellent written and verbal communication skills

● Familiarity with CRM tools(CleverTap, Unify, Gupshup, Exotel, etc)

● Familiarity with graphic design principles a plus

● Creative and enthusiastic



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