Merchandising Lead

4 weeks ago

Greater Bengaluru Area, India Curefit - house of cult Full time

Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.



About the Role:

As the Merchandising Lead for Cult Retail Stores, you will be responsible for driving the merchandising strategy for key categories: Sports Apparel, Running/Training Footwear, and Fitness Equipment. You will play a pivotal role in enhancing the customer experience, driving sales, and solidifying Cult's position as a leading sports retail brand in India.


Key Responsibilities:


-Merchandising Strategy:


  • Develop and implement comprehensive merchandising strategies for assigned categories, aligning with the overall business objectives and brand positioning.
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities and optimize product assortments.
  • Collaborate with buying teams to ensure the right product mix, pricing, and promotions to maximize sales and profitability.


-Inventory Management:


  • Monitor inventory levels closely to optimize stock turnover and minimize markdowns.
  • Analyze sales data and forecast demand to optimize inventory allocation and replenishment.
  • Collaborate with the supply chain team to ensure timely delivery and efficient inventory management.


-Store Operations:


  • Support store operations by providing merchandising expertise and training to store teams.
  • Conduct regular store visits to assess merchandising execution and identify areas for improvement.
  • Collaborate with store managers to address any merchandising-related issues or challenges.


-Performance Analysis:


  • Track key performance indicators (KPIs) such as sales, margin, inventory turnover, and customer satisfaction.
  • Analyze sales data to identify trends and opportunities for improvement.
  • Prepare regular reports on merchandising performance and present findings to senior management.


Qualifications and Skills:

  • Bachelor's degree in business, fashion merchandising, or a related field.
  • 5+ years of experience in merchandising, preferably in the sports retail industry.
  • Strong understanding of the sports retail landscape, including product trends, consumer behavior, and competitive dynamics.
  • Proven ability to analyze data and translate insights into actionable strategies.
  • Excellent leadership and communication skills.
  • Strong attention to detail and organizational skills.
  • Proficiency in retail software and systems.
  • Passion for sports and fitness.


If you are a dynamic and results-oriented individual with a passion for sports and retail, we encourage you to apply for this exciting opportunity.

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