Social Media and Performance Marketing Consultant

3 weeks ago

Chennai, India Daimlinc Full time

Job Description: Social Media & Performance Marketing Specialist

We are seeking a
creative and data-driven Social Media & Performance Marketing Specialist
to manage, optimize, and grow our brand presence across digital platforms. The ideal candidate will be skilled in creating engaging content, running high-performing paid campaigns, and leveraging analytics to drive measurable growth. This role requires a blend of creativity, strategy, and performance-driven execution.

Key ResponsibilitiesSocial Media Marketing

  • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and customer acquisition.
  • Create, curate, and manage content (images, videos, blogs, and posts) across social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Monitor, listen, and engage with communities to cultivate relationships, leads, and sales.
  • Conduct social media audits and ensure best practices are applied.
  • Oversee social ad campaigns, promotions, and influencer/community outreach.
  • Track, analyze, and report performance metrics with insights for continuous improvement.

Performance Marketing

  • Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and affiliate networks.
  • Optimize campaigns for ROAS, CTR, CPC, and conversions through A/B testing, creative experimentation, and audience segmentation.
  • Collaborate with content, design, and product teams to deliver impactful creatives and landing pages.
  • Monitor budgets and ensure campaigns achieve performance goals.
  • Stay updated with digital marketing trends, tools, and platform updates.
  • Provide actionable insights from campaign analytics and performance reports.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of proven experience
    in social media and/or performance marketing roles.
  • Strong knowledge of
    Google Ads, Facebook Business Manager, and analytics tools (Google Analytics, etc.)
    .
  • Demonstrated expertise in social media strategy, content creation, and paid campaign management.
  • Adequate knowledge of SEO, CRO, web design, and affiliate/email marketing.
  • Strong analytical and reporting skills with the ability to translate data into strategy.
  • Excellent writing, editing, and communication skills.
  • Ability to multitask, prioritize, and thrive in a fast-paced environment.

Preferred Skills

  • Experience in home services, e-commerce, or similar industries.
  • Familiarity with CRM systems and marketing automation tools.
  • Hands-on experience with influencer collaborations and community building.
  • Creative thinker with a data-first mindset and problem-solving approach.
  • Strong collaboration skills with cross-functional teams.

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