Social Media Marketing Specialist

3 weeks ago

Noida, India Technowhizz IT Solutions Full time

Company Description

Technowhizz IT Solutions is a leading Website Development & Application Development Company based in Noida. We provide full-service E-commerce solutions, including consulting, creative design, site development, brand development, product sourcing, marketing, and order fulfillment. With over 150+ projects completed, we have a track record of successfully delivering exceptional solutions to our customers.


Role Description

This is a full-time on-site role for a Social Media Marketing Specialist located in Noida. The Social Media Marketing Specialist will be responsible for managing social media accounts, creating engaging and relevant content, developing and executing digital marketing strategies, and implementing communication plans. They will also be responsible for analyzing data and performance metrics to optimize social media campaigns.


Objectives of this role

  • Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across all digital channels.
  • Increase engagement for existing audiences with high-quality social initiatives
  • Acquire new followers by filling gaps in our marketing content output
  • Align our brand with new and emerging trends
  • Monitor and analyze website performance using analytics tools to identify areas for improvement and optimization.
  • Identify new channels to embed our brand that align our marketing direction
  • Glean insights from social data using monitoring tools
  • Stay up-to-date with industry trends, best practices, and algorithm updates to inform strategy and decision making.
  • Manage and optimize social media accounts, including content creation, community management, and reporting on engagement metrics.
  • Contribute to the development of the company's overall digital strategy, working closely with the marketing team to align SEO efforts with broader business objectives.


Responsibilities

  • Use social media tools to craft and release content to our social channels
  • Develop social media campaigns in collaboration with the marketing team
  • Become an extension of the company’s brand to connect with existing customers, and acquire new ones
  • Analyze the company’s social strategy to make frequent improvement suggestions
  • Stay up to date with new and emerging trends to help keep (Company X)’s social media presence consistently relevant
  • Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations


Skills and qualifications

  • Bachelor's degree in Marketing, Business, or related field preferred.
  • Proven experience in SEO, social media marketing, online reputation management, influencer marketing, SMM, influencing, gaming, accounting, cornerstone, Facebook, and marketing.
  • Strong understanding of how search engines work and how to optimize websites for maximum visibility.
  • Significant management and leadership experience
  • Extensive knowledge of a variety of current social media platforms
  • Excellent problem-solving techniques
  • Strong multitasking capabilities under pressure
  • Clear, confident communication abilities
  • Effective time-management skills 

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