SEO and Digital Marketing Specialist

4 weeks ago

Indore, India IBR InfoTech Full time

About the Role

We are seeking a result-oriented Marketing Manager with strong expertise in SEO, SMO, PPC, and digital marketing tools to drive lead generation and brand visibility for our IT services/products. The ideal candidate will have hands-on execution experience (not just managerial) and a proven track record of scaling demand-generation campaigns for IT companies.

⸻

Key Responsibilities


• Search Engine Optimization (SEO):


• Execute on-page and off-page SEO strategies to improve keyword rankings and organic traffic.


• Manage technical SEO audits, backlink strategies, and website optimization.


• Social Media Optimization (SMO) & Content Marketing:


• Build and execute campaigns across LinkedIn, Twitter, Facebook, and emerging platforms.


• Work closely with content teams to create engaging posts, case studies, and blogs tailored for IT audiences.


• Pay-Per-Click (PPC) & Paid Media


• Run and optimize campaigns across Google Ads, Bing, LinkedIn Ads, and other relevant channels.


• Track ROI, manage ad budgets, and scale high-performing campaigns.


• Lead Generation & Marketing Automation:


• Develop and implement demand-generation strategies to deliver qualified B2B leads for sales teams.


• Use tools like HubSpot, Marketo, Zoho, or similar for campaign management and nurturing.


• Analytics & Reporting:


• Monitor campaign performance via Google Analytics, Search Console, SEMrush, or similar platforms.


• Create weekly/monthly dashboards with insights and actionable recommendations.


• Innovation & New Marketing Tools:


• Stay ahead of digital trends by testing new tools, AI-driven marketing solutions, and automation platforms.


• Recommend and implement strategies to improve campaign efficiency.


• Team Collaboration & Leadership:


• Work cross-functionally with sales, design, and product teams.


• Mentor junior digital marketers and ensure alignment with company goals.

⸻

Key Requirements


• Proven hands-on experience (5+ years) in SEO, SMO, and PPC within the IT industry.


• Demonstrated success in generating high-quality B2B leads through digital channels.


• Proficiency in Google Ads, LinkedIn Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, Moz).


• Knowledge of marketing automation, CRM systems, and lead nurturing workflows.


• Strong analytical and reporting skills with data-driven decision-making.


• Excellent communication and presentation skills to align strategies with stakeholders.

  • • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

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