Global Assoc. Account Lead
4 weeks ago
Department – Commercial, GBS
Do you want to work for an organization that has a strong purpose towards driving change to defeat diabetes and serious chronic diseases such as CVD, obesity, rare blood & rare endocrine diseases? Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can-do attitude with continuous improvement as one of your career objectives? Then we might have the right position to join our Commercial & Corporate Affairs department in Customer Engagement. Apply now and join a growing team, working in an international environment.
About the department
The Commercial, Global Business Services (GBS) unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial & Corporate Affairs, including Insulin, GLP-1 and Obesity Marketing, Market Access, Customer Engagement, Commercial Planning and Commercial Operations. The Commercial, GBS unit also supports BioPharma global marketing for Haemophilia and growth disorders. In Global Customer Engagement we are passionate about driving quality engagement with internal and external customers across digital and hybrid channels.
The Position
The position will act as an expert within paid, owned and earned digital media strategy and activation to deliver best in class recommendations, insights and performance that will drive business impact. The position is a part of the Digital Media Excellence in Customer Engagement. Some of the important tasks are listed below.
To co-develop metrics and success parameters that reflect business goals for our brands and commercial teams in global and affiliates and To establish the success criteria of the campaigns and measure impact. Consulting as well as creating and implementing digital strategies. Be hands-on person for media planning across channels ensuring optimal orchestration and performance. Build recommendation that supports brand and business objectives, and campaigns setup across global commercial teams and local affiliates. Effectively translate business objectives into digital strategies. Be a subject matter expert within at least one of the following channels: Google, Social Media or 3rd Party Media and Collect and analyse data, identify trends and insights to achieve maximum ROI. Project manage initiatives including media planning, campaigns, new tech platforms, process improvement, branding of services etc. Monitor performance and track user engagements across platforms and Follow through the account management process.Qualifications
Master’s degree or above in marketing/projects/media/business management. Has +7 years of relevant work experience. Proven work and hands-on experience as a Digital Account Manager or Digital Strategist. Profound experience in translating business objective to digital strategies. Candidate must be an expert within their field and have their digital tool box in order in particular within Paid Media. Hands on experience and master user of either Google, Social Media or 3rd Party Media. Great stakeholder management, interpersonal and communication skills. Strong data understanding and interest. Ability to analyze data and provide evidence-based recommendations. Critical thinker and problem-solving skills. Good time-management skills.-
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