Assistant Manager-Brand Planning

3 weeks ago

mumbai, India Havas Life Sorento Pvt. Ltd. Full time

Description

:

The Manager Engagement Planning drives innovation projects in all facets of web, mobile, social and software development. This role focuses on helping the agency develop and expand its infrastructure and internal resources to meet all of the interactive and digital needs of our clients. The Manager Engagement Planning shapes and plans digital strategy, and has the opportunity to help shape the agency's interactive media offerings/capabilities and educate the team.
- Owns strategic planning process as it applies to determining where and how to reach target audiences using the appropriate channels within the customer’s information ecosystem (briefs, client communication, tactical development, digital and context strategy deliverables, etc.)
- Accountable for owning the digital strategy point-of-view, including client-facing presentations, defending recommendations, integrating strategy within tactical execution across the agency and external agency partners, and proactively recommending strategic evolution as the brand matures.
- Responsible for thought-leadership with a POV on the latest digital technologies.
- Develops context and channel insights (in partnership with brand/medical strategy, analytics/data science and content integration teams) that can power brand cross-media/multi-screen strategies.
- Collaborates in gathering and contributing appropriate data to spark the planning and creative processes for the client and agency team.
- Adds unique insights to business and customer objectives, helping clients to maximize customer engagement and loyalty.
- Organizes data and research findings into compelling stories.

#LI-RB1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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