Creative Specialist

Location:

Indore (On-Site)

Type:

Full-Time

About Fuelled

Fuelled is one of India's fastest-growing performance nutrition brands, built with a mission to help people
win in fitness and in life

. We create science-backed, high-quality supplements that help people train harder, recover better, and become their best selves.

We're a bootstrapped, high-performance team driven by results and obsessed with execution. If you're someone who thrives in a fast-paced, detail-oriented environment and wants to be part of a mission-led company—this is your chance.

Website:

Instagram -

About the Role

We're looking for someone who doesn't just "manage" content — they
own

it.

Someone who treats our founders' personal brands like their own startup and takes full control over turning our ideas into
scroll-stopping, super valuable content

.

If you live and breathe social media, love the chaos of shoots, and know how to make creative wheels turn without us babysitting — you're who we're looking for.

This isn't a "post a couple of reels and call it a day" gig.

This is about building
two powerful personal brands

(Viren & Rashmi) from the ground up, taking them from
good to unmissable

.

Your Mission

Run the founders' personal brands like they're your baby. That means:

• Content Calendar Planning:

Plan and execute a posting schedule across Instagram, YouTube, LinkedIn, X, Threads — and keep it tight.

• Shoot Execution:

Co-ordinate, plan, and execute shoots (photo, video, reels, long-form). Nothing gets missed. Nothing's last-minute chaos.

• Editing Management:

Work with editors to make sure every piece of content looks and feels on-brand. Fast turnarounds. High standards.

• Posting & Execution:

From concept to post — you own it. Every hook, every caption, every upload.

• Growth Hacking:

Execute the strategy we lay out to grow reach, engagement, and authority — and suggest fresh plays we haven't thought of yet.

• Platform Repurposing:

Adapt content to each platform's best practices so it hits hard wherever it lands.

What You Bring to the Table

• You've managed content for creators, brands, or agencies before — and have results to show for it.

• You're organised. You can manage shoots, edits, and posts without dropping a ball.

• You understand storytelling, hooks, and pacing — you know what makes people stop scrolling.

• You're hungry. You want to build something big, not just do tasks.

• You thrive under speed. If it's not done fast and done well, it's not done.

Why You'll Love This

• You'll work directly with the founders - Viren & Rashmi — no middle managers.

• You'll have the creative freedom to experiment — but with the support of clear strategy and resources.

• You'll be part of building two personal brands that stand for mindset, business, and growth — and reach an audience ready to grow and win.

• You'll see your work go live
  every single day

— and watch the impact in real time.

Compensation

Competitive salary + performance bonuses.

The better the brands grow, the more you earn.

Employee discount on Fuelled products.

Mindset coaching from people who understand how to help you win.

A true chance to build an iconic career.

Don't Apply If:

• You need to be micromanaged to get things done

• You're not obsessed with
  discipline and hitting goals

• You don't treat work like a performance sport

• You can't operate with
  urgency, ownership, and speed

• You're not constantly trying to
  improve your systems and results

• You want a chill, slow-growth role where the bar is low

This is a role for
A-players only

.

People who are
built different

.

People who want to win, not just show up.