Digital Marketing Executive
3 weeks ago
We are seeking a Digital Marketing Executive to join our team at Roidus Technologies . As a part of our marketing team , you will be responsible for implementing and managing marketing campaigns, creating engaging web content, analyzing web analytics, and utilizing social media marketing strategies.
Location - Mohali
Key Responsibilities:
Develop and implement comprehensive digital marketing campaigns spanning social media, email, SEO, and PPC advertising.
Analyze campaign performance metrics and continuously refine strategies to enhance reach, engagement, and conversion rates.
Craft compelling content for digital platforms, including website copy, social media posts, email newsletters, and ad creatives.
Keep a keen eye on industry trends and competitor activities to identify opportunities for innovation and improvement.
Collaborate cross-functionally to align digital marketing efforts with broader business objectives and strategies.
Measure and report on the performance of digital marketing campaigns, assessing against ROI and KPIs.
Stay updated on the latest digital marketing tools, techniques, and best practices.
Evaluate emerging technologies and provide valuable insights for adoption where appropriate.
Requirements:
Bachelor’s degree in Marketing, Digital Media, or a relevant field.
Solid understanding of eCommerce, PPC, SEO, and SEM.
Proficiency in web design principles, best practices, and content management platforms.
Strong skills in marketing research and statistical analysis.
Familiarity with digital marketing tools and platforms like Google Analytics, Facebook Ads Manager, and email marketing software.
Excellent analytical abilities with the capacity to derive actionable insights from data.
Excellent communication and interpersonal skills.
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