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Chief Operating Officer

2 months ago

India Blue Genes Research (BGR) Full time

### Company Overview

We are a fast-growing D2C lab-grown diamond jewelry brand based in Mumbai, India, currently selling in the USA through Amazon.com and our own B2C online store. Our brand is dedicated to providing customers with high-quality jewelry while embracing innovation and sustainability.

### Position: Chief Operating Officer (COO)

### Role Overview

The COO will lead and scale our D2C e-commerce operations in the USA, developing and executing strategies that drive profitable growth, enhance customer experience, and optimize operational efficiency. This role demands a proactive leader with a proven track record in e-commerce, digital marketing, and P&L management.

### Key Responsibilities

- E-commerce Strategy & Execution:

- Develop and implement a comprehensive D2C strategy for our brand website, LajoyaJewelry.com, focusing on growth and expansion in the US market.

- Lead the P&L responsibility, setting and achieving quarterly and annual financial targets.

- Identify and explore new market opportunities and digital channels for revenue growth.

- Performance Marketing & Customer Acquisition:

- Drive performance marketing initiatives, including SEO, SEM, SMM, and paid advertising, to optimize customer acquisition and retention.

- Utilize analytics tools such as Google Analytics and Search Console to monitor and enhance ad performance, website traffic, and conversion rates.

- Conceptualize and execute marketing campaigns tailored to the US audience, ensuring alignment with the brand’s values and goals.

- Team Leadership & Collaboration:

- Build, mentor, and lead a high-performing team, fostering a culture of innovation and accountability.

- Coordinate and collaborate with cross-functional teams, including supply chain, product development, design, and finance, to ensure seamless operations and timely execution of initiatives.

- Vendor & Stakeholder Management:

- Manage and collaborate with external tech and marketing agencies to ensure timely and effective execution of projects.

- Maintain strong relationships with vendors, ensuring quality and cost-effectiveness in all partnerships.

- Innovation & Trend Analysis:

- Stay ahead of industry trends, competitors, and emerging technologies to ensure the brand remains competitive in the e-commerce landscape.

- Leverage data and customer insights to drive continuous improvement in the customer journey and online shopping experience.

### Key Skills

- Strategic Leadership & P&L Management: Strong ability to lead e-commerce operations, with a focus on achieving financial targets and driving profitability.

- Digital Marketing Expertise: Proficiency in performance marketing, SEO, SEM, SMM, and data-driven decision-making.

- Tech-Savvy: In-depth knowledge of e-commerce platforms, web optimization tools, and marketing tech stacks, with the ability to direct and oversee tech implementations.

- Customer-Centric Approach: A strong focus on enhancing customer experience and journey, optimizing touchpoints for maximum satisfaction and retention.

- Analytical Mindset: Ability to analyze data and market trends to inform strategic decisions and improve business outcomes.

- Leadership & Team Management: Proven experience in building and leading teams, fostering collaboration, and driving results.

### Experience & Qualifications

- Experience:

- Minimum of 10 years of experience in e-commerce, with at least 7 years in performance marketing and digital growth for a D2C brand.

- Proven track record of building and scaling a $1M+ business through a D2C brand website.

- Prior experience in a startup environment is highly preferred.

- Experience in the jewelry industry is not required but would be an advantage.

- Certifications:

- Relevant certifications in digital marketing, e-commerce, or project management would be beneficial.

### Compensation & Benefits

- Compensation: Attractive fixed per month, with additional incentives tied to profit performance.

- Equity: Share options available for candidates who demonstrate exceptional potential and alignment with the company's long-term goals.