Senior SEO Specialist

3 weeks ago

Kerala, India Finesse Ink Full time

Position Summary:


We are looking for a highly motivated and experienced Senior SEO Specialist to develop and execute comprehensive SEO strategies for Finesse Ink and our clients. The ideal candidate will have a proven track record of improving organic search rankings, increasing website traffic, and delivering measurable results. This role requires a deep understanding of SEO best practices, analytical skills, and the ability to work collaboratively with cross-functional teams.


Key Responsibilities:


1. SEO Strategy Development:

• Create and implement robust SEO strategies to drive organic traffic growth for Finesse Ink and clients.

• Conduct competitive analysis, keyword research, and content audits to identify opportunities for optimization.

2. On-Page Optimization:

• Optimize website content, metadata, headers, and internal linking structure.

• Ensure all pages follow SEO best practices and are optimized for target keywords.

3. Off-Page Optimization:

• Develop and execute backlink-building strategies to improve domain authority.

• Collaborate with marketing teams to secure quality backlinks and partnerships.

4. Technical SEO:

• Conduct technical audits to identify and fix issues affecting website performance (e.g., crawl errors, page speed).

• Ensure proper implementation of structured data, schema markup, and XML sitemaps.

5. Performance Analysis:

• Monitor, track, and report on key SEO metrics using tools like Google Analytics, Google Search Console, and SEO software.

• Continuously analyze data to improve strategy and ROI.

6. Collaboration:

• Work closely with content writers, developers, and marketing teams to align SEO strategies with overall business goals.

• Provide recommendations for content creation based on keyword research and trends.

7. SEO Trends:

• Stay updated on the latest industry trends, algorithm changes, and emerging SEO tools.

• Educate internal teams on SEO best practices and insights.


Qualifications:


• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

• 5+ years of proven experience in SEO, with a strong portfolio of successful campaigns.

• Expertise in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.

• Proficient in Google Analytics, Google Search Console, and keyword research tools.

• Strong technical SEO knowledge, including HTML, CSS, and website architecture.

• Excellent analytical skills with a data-driven mindset.

• Strong verbal and written communication skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Preferred Skills:


• Experience with content management systems (CMS) like WordPress.

• Familiarity with paid search campaigns (PPC) and social media marketing.

• Basic knowledge of JavaScript and React is a plus.


Why Join Finesse Ink?


• Opportunity to work in a startup environment with a passionate and innovative team.

• Flexible work arrangements (remote/onsite).

• Competitive salary and performance-based bonuses.

• Professional development and growth opportunities.


Apply Now


Send your resume and a cover letter detailing your SEO accomplishments to


Join Finesse Ink and help us redefine the digital landscape

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