PPC Analyst

3 weeks ago

india UPILA Full time

Responsibilities :

- Campaign Creation and Planning:

Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals.


-Campaign Optimization:

Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness.


-E-commerce Strategy Development:

Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals.


-Ad Creation and Proofing:

Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing.


-Data Analysis and Reporting:

Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.


-Platform Proficiency:

Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as LinkedIn Advertising.


-Analytics and Reporting Tools:

Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools.


-Data Manipulation and Excel/Sheets: Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets.


-Programmatic Advertising:

Experience in Programmatic Advertising is a plus.


-Paid Media Marketing Strategies:

Develop paid media marketing strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel.


-Audience Profiling and Targeting:

Strong understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly.


-Communication Skills:

Excellent written and oral communication skills. Communicate effectively with stakeholders, presenting insights and recommendations.


Qualifications:

● Thorough with the following applications: Google Ads, Facebook Business

Manager and Ads Manager, Linkedin Advertising,Amazon Ads, TikTok Ads.

● Experience required 2-4 years in PPC

● Good understanding about Google Analytics (Universal Analytics and GA4) and

preparing custom reports on the same.

● Knowledge of Microsoft Excel / Google Sheets

● Practical knowledge in Data Manipulation is a big advantage

● Experience in Programmatic Advertising would be a plus

● Ability to develop paid media marketing strategies basis different business goals.

This would require a strong understanding of what media and strategy would

work best during each stage of the marketing funnel.

● Should have a strong understanding about audience profiling, targeting

methodologies, bidding strategies and allocating budgets.

● Being a good communicator (written and oral) is highly desirable

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