Digital Marketing Manager

2 hours ago


Kochi, India Santamonica Study Abroad Pvt. Ltd Full time

Key responsibilitiesStrategy and planning- Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.- Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.Team leadership and management- Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.- Provide guidance and support to team members, fostering a collaborative and high-performance work environment.- Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.Campaign execution and optimization- Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.- Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.- Conduct A/B testing and other experiments to optimize landing pages, user funnels, and other conversion points.Budget and performance analysis- Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).- Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).- Develop dashboards and reports to communicate performance and progress to senior stakeholders.Cross-functional collaboration- Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.- Provide strategic guidance and support to leadership on digital marketing trends and opportunities.-Market and trend analysis- Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.- Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.Essential qualifications and skillsExperience- 6+ years of digital marketing experience: With a proven track record of managing successful digital marketing campaigns.- Leadership experience: Demonstrated ability to lead and manage a team of marketing professionals.- Experience in relevant industry: Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.Technical skills- Expertise across digital channels: In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.- Analytics and reporting tools: Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.- Technical knowledge: Familiarity with web technology, including basic HTML/CSS and content management systems (CMS).- Certifications (optional): Certifications in Google Ads, Google Analytics, or HubSpot are a plus.Soft skills- Strategic thinking: Ability to develop long-term vision and plans aligned with business growth.- Analytical mindset: Aptitude for interpreting complex data and deriving actionable insights.- Excellent communication: Strong verbal and written communication skills to present strategies and reports to stakeholders.- Leadership and mentorship: Ability to motivate, guide, and develop team members.- Adaptability: Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed



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