Web Developer

3 weeks ago

Kolkata, India Fox Point Recruitment LLC Full time
The RoleReporting to the Digital Marketing Manager, this role will be responsible for creating well-designed web pages using best practices for web development, including responsive design and mobile display. The primary focus will be creating new web pages and optimizing existing pages to improve performance. In addition to supporting with basic design and layout, this role will also need to build the pages according to the campaign brief, including implementation of any needed integrations or tracking.

The role will also oversee technical maintenance and operations of the company websites collaborating with IT as needed to ensure optimal security, performance and compliance.

Key Responsibilities

Translate the needs of the marketing team into functional and appealing web contentLead the development of all new web contentMaintain and modify existing website content as needed; with aim to improve SEO and conversionsIdentify and fix any website issues or bugs that ariseAssist in the migration of our website to a new CMS platformAssist in the selection and implementation of an ecommerce platformPerform regular technical audits of our website performance and advise on / implement recommendations to improve.Implement and maintain integrations between our website(s) with other software in the tech stack.Track and report on agreed upon website metrics.The Person

The successful candidate will have experience in website development and optimizing web performance, as well as familiarity with search engine optimization and ecommerce best practices.

3+ years' website development experience, with in-depth knowledge of modern HTML/CSSProficiency in website programming languages such as HTML, C#, CSS, Python, C++ and JavaScriptSolid understanding of key website design principles and SEO optimizationAble to test and debug websites.Expert knowledge in Google tools; Analytics, Tag Manager, Search ConsoleAble to thrive in a fast-paced, agile environment.Detail oriented; ability to deliver projects on-time with little or no errorsExcellent verbal and written communication skillsOut-of-the-box thinker who can find solutions to complex problemsHubSpot knowledge preferableProficiency with content management systems. Experience with Prismic or other headless CMS platform is preferable, but not requiredSuccess metrics

Website managerAbility to meet business demands for new website pages and contentAbility to create web pages that meet our brand standards and perform to deliver conversions / ecommerce transactionsIncrease web site traffic (sessions) MoM and YoYHealthy metrics for page load times, time on site, bounce rate, and other key metricsIncrease website conversion rate and volume of inbound leads / ecommerce purchases

Overall team goals

Increase MQLs and contribution to Sales pipelineIncrease revenue

both from ecommerce purchases and inbound Sales deals

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