About Exemplifi:

Exemplifi was founded in 2018 by Stanford technologists and is based in Palo Alto, the heart of

Silicon Valley. We are experts in building and managing enterprise websites and have built

websites for some of the biggest global brands. We believe in diversity, sustainability, and an

open work culture which is why we are a federally certified Minority business and an

environmentally friendly Green Business.

What We Do?

We create sleek, modern, and efficient websites that look great and deliver phenomenal uptime,

security, SEO, and accessibility. All of our clients are in the US and European markets. We work on four kinds of engagements: Website Builds, Site Redesigns, Regular Maintenance and Lift-Shift

projects.

We have established partnerships with – and are experts in – the top CMS products including :

Adobe Experience Manager, Kentico, Drupal, Webflow, Contentful and WordPress. As a company,

we have the ability to deliver websites on any of these platforms.

Position Overview:

As a pivotal member of the Exemplifi team, your role as a Mid level / Senior Content Strategist will be integral to our website redesign initiatives. In this capacity, your primary focus will be engaging with clients to meticulously understand their business aims, conduct in-depth audits of their existing content, and design logical and user-friendly information architectures that are in sync with their objectives. Your expertise will be the cornerstone for strategic content decisions, ensuring that the web structures you design are both effective and engaging.

Core Responsibilities:

• Strategic Planning: Develop detailed content strategies that outline content hierarchy, navigation, and information architecture for new websites.
• Sitemap Development: Craft comprehensive sitemaps that serve as blueprints for website structure, emphasizing logical flow and user journey.
• Client Collaboration: Manage client relationships, effectively communicating strategies and adjustments throughout the project lifecycle.
• Content Audits and Analysis: Conduct comprehensive content audits for existing websites, identifying opportunities for optimization and reorganization.
• Provide strategic recommendations on content retention, removal, or rewriting.
• Stay updated on the latest trends in content strategy, information architecture, and web development.

Required Skills:

• Exceptional communication skills, both for internal collaboration and client-facing interactions.
• Ability to work cross functionally and lead content initiatives.
• Proficiency in content management systems (CMS) and Google Analytics.
• Strategic thinking and planning.
• Strong research and analytical skills.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, Information Technology, or a related field.
• 4-11 years of experience in content strategy and information architecture, preferably in an agency or web development company setting.
• Proven track record of successful client management and ability to handle multiple client projects simultaneously.
• Excellent communication, analytical, and problem-solving skills.
• Ability to work collaboratively in a team environment.