Senior SEO Executive

1 week ago

Ahmedabad, India Words Kshetra Full time

We are seeking a highly skilled and results-driven Senior SEO Executive to lead and optimize our organic search strategy. The ideal candidate will possess deep technical SEO expertise, mastery of industry-leading tools (including Ahrefs and Google Search Console), and a forward-thinking approach to algorithm updates especially Googles latest core updates (e.g., March 2024 Helpful Content Update) and AI-powered SEO trends.

Key Responsibilities

  • Conduct comprehensive technical SEO audits and implement fixes for crawl errors, site speed, mobile usability, structured data, canonicalization, and XML sitemaps.
  • Leverage Google Search Console, Ahrefs, Screaming Frog, and other tools to monitor performance, identify opportunities, and troubleshoot ranking drops.
  • Stay ahead of Google algorithm updates (including core updates like March 2024 "Helpful Content Update") and adapt strategies proactively to maintain/improve rankings.
  • Integrate AI-powered SEO tools and techniques (e.g., ChatGPT for content ideation, SurferSEO, MarketMuse, Clearscope, or Jasper) to enhance content relevance, topical authority, and user intent alignment.
  • Collaborate with content, development, and UX teams to ensure SEO best practices are embedded in website architecture, design, and publishing workflows.
  • Perform keyword research, competitive gap analysis, and backlink profiling to uncover growth opportunities.
  • Track, measure, and report on KPIs including organic traffic, rankings, conversions, CTR, and visibility scores.
  • Mentor junior SEO team members and contribute to building an SEO-first culture across departments.
  • Recommend and implement schema markup, Core Web Vitals optimizations, and international/multilingual SEO strategies where applicable.

Must-Have Skills & Qualifications

  • 4–10 years of hands-on SEO experience, with at least 4+ years focused on technical SEO.
  • Proven track record of improving organic rankings and traffic for medium to large-scale websites.

  • Expert-level proficiency in:

  • Google Search Console & Analytics

  • Ahrefs (Site Audit, Keywords Explorer, Backlink Analysis)

  • Screaming Frog, DeepCrawl, Botify, or similar crawling tools

  • Strong understanding of Google's latest algorithm updates — including March 2024 Core Update ("Helpful Content System") and how to align content with E-E-A-T and user-first principles.

  • Experience leveraging AI tools for SEO — including AI content optimization, predictive keyword clustering, automated reporting, or intent mapping.
  • Solid grasp of HTML, CSS, JavaScript SEO implications, and server-side rendering (SSR/CSR).
  • Familiarity with CMS platforms (WordPress, Shopify, Drupal, etc.) and ability to work with dev teams on SEO implementations.
  • Excellent analytical, communication, and project management skills.
  • Ability to translate complex technical issues into actionable business recommendations.

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