Content Strategist

1 month ago

noida, India Iris Software Inc. Full time

Key Roles and Responsibilities

  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.
  • Ensure that content meets the company or client's needs, and follows our in-house style guide.
  • Organize, modify and update existing content.
  • Verify content and information.
  • Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind.
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

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