Content Strategist
1 month ago
Key Roles and Responsibilities
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
- Ensure that content meets the company or client's needs, and follows our in-house style guide.
- Organize, modify and update existing content.
- Verify content and information.
- Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind.
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
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Content Strategist
2 months ago
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Content Strategist
1 week ago
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Content Strategist
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Content Strategist
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Content Strategist
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Content Writer and Strategist Profile
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Content Strategist
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