Public Relations Manager
3 weeks ago
About ImpactGuru
ImpactGuru is India's leading crowdfunding platform that helps individuals raise funds for medical emergencies, social causes, and personal needs. We're a mission-driven team passionate about using technology and storytelling to make healthcare more accessible and affordable for all.
Job Overview
We are looking for a dynamic and driven PR Manager to lead media relations, enhance personal branding initiatives for key leadership, and create compelling written content across multiple channels. This role is crucial in shaping the public perception of ImpactGuru and amplifying our brand narrative in the market.
Key Responsibilities
1. Media Relations
- Build and maintain strong relationships with journalists, bloggers, and media outlets (online, print, and broadcast).
- Secure meaningful media coverage across national and regional publications.
- Proactively pitch ImpactGuru stories, thought leadership, and success stories.
- Track media trends and monitor news coverage; share media insights with internal stakeholders.
2. Personal Branding for Leadership
- Craft and execute a comprehensive LinkedIn content strategy for CXOs and founders.
- Drive visibility through speaking engagements, podcast features, interviews, and industry panels.
- Identify opportunities for awards, recognitions, and expert commentary.
3. Content Development
- Write high-quality press releases, authored articles, blog posts, and op-eds.
- Collaborate with internal teams to generate content ideas aligned with business priorities.
- Ensure consistent messaging and brand voice across all public communications.
4.Crisis Communications
-Lead strategic crisis communications initiatives and oversee reputation management to safeguard and enhance Impact Guru's brand image during challenging situations.
Requirements
- Bachelor's or Master's degree in Communications, PR, Journalism, or a related field.
- 4–7 years of experience in PR or corporate communications, preferably in a startup or digital-first environment.
- Excellent media network and proven track record of media placements.
- Strong writing and editing skills with a flair for storytelling.
- Strategic thinker with the ability to manage multiple narratives and stakeholders.
What You'll Get
- Opportunity to work at a high-growth social impact startup.
- Direct exposure to founders and leadership teams.
- Ownership of high-impact narratives that influence real change.
- A collaborative and entrepreneurial team culture.
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