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Lead Generation and Sales Executive
2 months ago
Singhwal Techlaw Private Limited is a leading Intellectual Property Service Provider in Bengaluru. Specializing in patents, trademarks, designs, and copyrights, the firm caters to individual inventors, start-ups, MSMEs, and MNCs. With expertise in Indian, US, and European IP laws, the team offers strategic counsel on IP matters, patent prosecution, trademark monitoring, and design registration.
Job Summary:
We are looking for a dynamic and driven Lead Generation and Sales Executive to join our growing team. In this role, you will be responsible for generating, nurturing, and converting leads into long-term clients, particularly in the patent and intellectual property space. You will work closely with the marketing and business development teams to build and optimize a sales funnel that targets businesses and individuals needing patent services.
Key Responsibilities:
1. Lead Generation:
Develop, implement, and optimize lead generation strategies through digital and offline channels.
Leverage tools such as Sales Navigator, Google Ads, and email marketing to attract potential clients.
Research target industries, businesses, and key decision-makers (CTOs, legal heads, R&D managers, etc.) who may require patent and other IP services.
Build, maintain, and regularly update comprehensive lead lists with relevant contact information, ensuring quality and accuracy.
Collaborate with team members to create targeted campaigns and content (e.g., blogs, webinars, newsletters) that drive leads.
2. Lead Nurturing:
Qualify leads generated from marketing efforts by assessing their potential and fit for the firm.
Initiate outreach and follow-up communications via phone, email, and .
Build strong relationships with leads by understanding their needs, presenting the firm’s services, and offering tailored solutions.
3. Sales Conversion:
Move leads through the sales funnel, scheduling consultations, meetings, and presentations.
Prepare and send proposals, and follow up to answer queries and concerns.
Close deals by negotiating terms and finalizing agreements, ensuring a smooth onboarding process for new clients.
4. Sales Pipeline Management:
Use CRM tools like HubSpot to manage the entire sales pipeline, tracking each lead from initial contact to final conversion.
Maintain accurate and up-to-date records of all sales activities, lead interactions, and deal progress.
Regularly report on lead generation, sales conversion rates, and pipeline health to management.
5. Strategy and Optimization:
Analyze sales performance data to identify areas for improvement in the lead generation and sales process.
Maintain reports on the effectiveness of campaigns and to refine targeting strategies.
Stay up-to-date with industry trends and developments to identify new sales opportunities and potential clients.
Qualifications :
Experience: 2–5 years of experience in B2B sales, lead generation, or business development, preferably in a legal services, consulting, or IP-related industry.
Proficiency in Lead Generation Tools: Experience with platforms like Sales Navigator, Hunter.io, Google Ads, and CRM systems like HubSpot is essential.
Sales Process Understanding: Strong understanding of the sales funnel and ability to manage leads through different stages of the sales cycle, from awareness to closing.
Client-Centric Mindset: Excellent communication and interpersonal skills with the ability to build rapport with clients and understand their unique needs.
Analytical Skills: Ability to analyze sales data and generate actionable insights to improve lead generation and sales processes.
Self-Starter: Proactive and able to work independently with minimal supervision while maintaining accountability for performance goals.
Education: A bachelor’s degree in business, marketing, law, or a related field is preferred.
Preferred Qualifications:
Experience in the intellectual property or legal services sector.
Knowledge of patent services, IP law, or technical fields related to patents.
Experience in digital marketing strategies, including content marketing and SEO, is a plus.
How to Apply :
Please submit your resume and a cover letter explaining why you are the perfect fit for this role to
Join Us :
Be part of a dynamic and innovative team at Singhwal Techlaw, where your skills and ideas will be valued, and you can make a significant impact.
