Campaign Manager
3 months ago
optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting
technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate
will have strong technical skills, a deep understanding of Google Ads, and a meticulous
approach to campaign management.
Key Responsibilities:
● Campaign Setup and Management: Create and manage Google Ads campaigns across
Search, Display, & UAC.
● Performance Optimization: Monitor and optimize campaigns to improve key metrics
such as CTR, CPC, CPA, and ROI.
● Reporting & Analytics: Generate insightful reports to communicate actionables,
campaign performance and ROI to stakeholders.
● A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance
campaign performance.
● Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,
tracking discrepancies, and ad disapprovals.
● Collaboration: Work closely with product and design teams to ensure campaign success.
● Competitor Research: Periodically monitor and evaluate competitor best practices to
stay ahead and grow market share.
● Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize
campaign management.
● Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
Qualifications:
● Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or
a related field.
● Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
● Skills:
o Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
o Excellent at data handling and insight generation, proficiency in Excel & PPT.
o Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
o Experience with tools like Tableau, Power BI, etc.
o Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
o Excellent problem-solving skills and attention to detail.
o Ability to manage multiple campaigns and projects simultaneously.
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